Magazine Advertisement
November 1997
Four-Pan Palettes
ca. 1998-2003
Look of the Month Palettes
2004
In early 2004 Stila released the first of twelve 3-pan palettes sold exclusively at Nordstrom. They sold for $8 each empty, and for every month Stila recommended specific eye shadows and blush pans from their line to go in the palettes along with other products that would complement the palette items.
Notebook Page and Palette
ca. 2000-2004
Stila’s Angel Light Powder Foundation and Palette were exclusive to Asia and highly coveted among Stila fans outside of the region.
Paint Cans
ca. 2005-2007
As Stila continued to expand internationally, the line proved particularly popular in Asia. These paint cans commemorate the opening of their counters at top department stores including Eslite and Idee (Taiwan), and Mitsukoshi and Sogo (Japan).
Eyeshadow Trios and Postcards
Fall 2001
Eyeshadow Trios and Postcards
Fall 2001
Look Books
2007
Makeup Bags and Washcloth
ca. 2001-2004
Store Poster
Fall 2006
With a change in ownership in 2006, Stila was gradually pulled from previous outlets including Nordstrom and Saks and sold exclusively at Sephora. This poster adorned the Sephora at its Columbia Mall location in Maryland.
Travel Palette Series
2010
In the summer of 2010 Stila rekindled its fondness for travel-themed packaging and color stories. These palettes, along with the ones released in 2011 and 2012, represent a re-interpretation of the Color Voyage series from fall 2001.
Travel Palette Diaries
2010
Stila’s 2010 travel palettes marked one of the few instances that the company made the girls appear more like real people by creating individual profiles at their website.
Postcards and Paint Can
ca. 2003
The campaign for Stila’s Lip Polish was one of founder Jeanine Lobell’s favorites. “I liked the lip ad that had the girls saluting ‘start a lip revolution'. The direction was updated Andrews Sisters and the revolution was also the turning of the clicky pen.”
Palettes
2003 (Legally Blonde) and 2005 (Pussycat Dolls)
Mod Palettes and Paint Can
Fall 2003
Lip Glaze and Eyeshadow Palettes
Japan Paint Can
ca. 1999-2002
Stila collaborated with ANA airlines to create two products that were sold exclusively in duty-free shops in Asia. The paint can commemorates Stila’s expansion in the Japanese market.
Travel Palette Series
2011
E! Live from the Red Carpet Palettes
Holiday 2010
In addition to travel, Stila regularly took inspiration from the notion of celebrity. These palettes, much like the long-running E! TV show, celebrated the glamour associated with Hollywood and red carpet appearances.
Department Store Paint Cans
ca. 1999-2004
Magazine Advertisement
November 1997
“I think they are extremely relatable and fun. They are a joy to draw!” - Jeffrey Fulvimari on creating the Stila girls, interview with the Makeup Museum, October 2019
Palette and Pillowcase
2005
Created in honor of the English National Ballet’s production of The Sleeping Beauty, 10% of the Stila Sleeping Princess palette’s sale proceeds were donated to the organization.
Travel Palette Series
2012
Travel Palette Series
2012
As a nod to the quotes that appeared on the inside of the brand’s original brown cardboard packaging, Stila included some proverbs associated with each location in their 2012 series of travel-inspired palettes.
Paint Can and Eyeshadows
Summer 1999
Roxy, L-Space and Bebe Palettes
2011 (Roxy), 2013 (L-Space) 2008 (Bebe)
Starting around 2008, Stila began partnering with affordable clothing and accessory lines in addition to movie tie-ins.
Paint Cans
ca. 1997-2008
The Makeup Museum is home to the world’s largest collection of Stila paint cans - 54 in all.
Paint Cans
ca. 1997-1998
Holiday Palettes
2011
Eyeshadow Trios
ca. 2002
Eyeshadow Palettes
ca. 2006
Paint Can and Postcard
ca. 1999-2000
T-shirt
ca. 2003-2004
Calendar
2003
Postcard
ca. 1997
Calendar
2003
Calendar
2003
Paint Can and Post Card
Fall 2002
Brochure and Eyeshadow Quads
Spring 2002
Palettes
2012 (top row), 2014 (bottom row)
“Selfie” Campaign
2017
Stila enlisted their original illustrator, Jeffrey Fulvimari, for their “Love Your Selfie” Instagram campaign, which introduced new products intended to function as a real-life Instagram filter and provide a flawless complexion.
Pamphlet
Spring 2005
Notebook and Palette
Holiday 2003
Palettes
2006
The June Bride collection eyeshadow palettes were a Japan-exclusive release in the summer of 2006.
Pamphlet
1999
Stila founder Jeanine Lobell reflects on the transition between original illustrator Jeffrey Fulvimari and his replacement, Caitlin Dinkins. “Caitlin was friends with someone at stila and she sort of ‘auditioned’ by drawing some characters that weren't to close to Jeffrey’s style but not totally out of left field. we slowly got rid of the ‘broke line’ which we felt was very Jeffrey although he took his influence from Andy Warhol.” This pamphlet shows the beginnings of Dinkins’ more streamlined style, which would be fully established by 2001.
Eyeshadow Trios, Blush and Palette
Holiday 2007
Pamphlet
2004
Blush and Lip Palettes
Holiday 2013
Stila’s holiday 2013 collection focused on the idea of makeup as literal art and would be the last time the girls were used on the packaging until 2019. The girl on the Portrait of a Perfect Blush palette (left) appeared previously in a 2004 pamphlet.
25 Years of Kitten Set
Holiday 2019
Stila released a set containing cream eyeshadow, powder highlighter and lip gloss in the brand’s famous Kitten shade. Three girls are embossed on the inside of the cover, paying homage to Stila’s roots.
Image via stilacosmetics.com
